INTRODUCTION
I’m a senior marketing and experiential production leader with nearly 20 years of experience driving culturally resonant brand campaigns worldwide. From Nike's iconic Chi-League and “More Than a Game” tour to award-winning digital storytelling for athletes and institutions, I specialize in crafting strategies that connect deeply with audiences. My passion lies in turning global narratives into local impact through immersive events, creative content, and cross-functional collaboration.
EXPERIENCE
CONTENT STRATEGY
Storytelling That Connects in Crisis:
During COVID, I shifted to digital-first, athlete-led storytelling. The DK Metcalf video — blending authenticity and optimism — reached 9.5M+ views, proving that the right content strategy can break through, even in uncertain times.
EVENT PLANNING
Where no one expected to train:
We turned a barge into a fully equipped gym—activating athletes on water, in winter, in downtown Chicago.
Brand Activation AND KPI'S
Where basketball meets community:
An unexpected execution of sport and purpose—Nike Chi-League brought thousands together each summer, turning streetball into a galvanizing force for peace, pride, and movement across Chicago.
Contact
Abigail Jennings
Create Your Own Website With Webador