Chasing Greatness Productions - Head of Brand Management

2018 - Present

  • Manage post-career brand strategies for professional athletes, enhancing their influence in new digital and influencer spaces.

  • Cultivate partnerships with high-profile brands, including a successful digital campaign for the Big Ten Conference and event execution for Footlocker.

  • Collaborate with industry leaders, producing a documentary for music producer Kosine and a video series with Nike featuring local football athletes.

  • Generate over 10 million YouTube views through featured videos with notable athletes DK Metcalf and Jamal Robinson for the Seattle Seahawks, while accumulating over 6 film awards for current projects.

 

Nike, INC - Senior Event Manager

Jan 2012 - Oct 2017

  • Managed event operations and marketing for a 22-state region, overseeing a cross-functional team to ensure seamless daily functions.

  • Led event management for high-profile events, including the Chi-League Basketball event for four years and the 2014 World Basketball Festival.

  • Achieved recognition as a Global Maxim winner for excellence in event execution and marketing strategies.

  • Developed and executed brand awareness and growth strategies that expanded the Central Region, exceeding national expectations.

 

Nike, INC - Senior Event Marketing Manager, East Region

May 2009 - Jan 2012

  • Coordinated and launched NFL operations in NYC, leading cross-functional teams to achieve strategic objectives in public relations, brand management, and digital services.

  • Executed vendor management to enhance the execution of company events, while developing and rolling out budgets for consumer-focused initiatives.

  • Implemented strategic planning to elevate brand presence through venue securement, product storytelling, and influencer acquisition.

 

Nike, INC - Global Event Marketing Manager

Jul 2005 - May 2009

  • Led brand representation and event management during high-profile initiatives such as the "More Than a Game"

    tour with LeBron James and the "Stages" event with Lance Armstrong.

  • Executed project management for prominent events including All-Star Weekend, Nike+ launch, March Madness,

    Art Basel, Musicfest NW, Futsal World Tour, and Nike Team Nationals.

  • Optimized brand exp