CONTENT CASE STUDY

DK Metcalf: Storytelling That Breaks Through
I led the creative production and narrative development behind a standout YouTube video featuring NFL star DK Metcalf—crafted to inspire, engage, and extend brand relevance beyond the field. With over 9.5 million views, the campaign became a cultural moment, blending sport, identity, and authenticity into a story that resonated deeply with fans and new audiences alike. This work is a testament to the power of athlete-first storytelling and high-impact digital content.