BRAND ACTIVATION

                                                              NIKE CHI-LEAGUE – SUMMER BASKETBALL FOR PEACE

Over five consecutive summers, I helped bring Nike Chi-League to life—an iconic summer basketball series rooted in community, sport, and unity. Hosted on Chicago’s South and West Sides, the league welcomed over 30,000 attendees each year and created a space where movement, culture, and competition came together to uplift local neighborhoods.

Through strategic planning, community collaboration, and event execution, I supported Nike’s mission to turn basketball into a vehicle for connection and positive change. Chi-League became more than a tournament—it was a platform for peace, a celebration of local talent, and a summer tradition that brought Chicago together.